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Home Publications Books Hindi Books Premium Hindi Books 25 Super Brands by Kamlesh Maheshwari , Prakash Biyani
Bharat 2020 Aur Uske Baad by A P J Abdul Kalam , Y.S. Rajan
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Jago Grahak Jago by Pramod Kumar Agrawal
Hindi

25 Super Brands by Kamlesh Maheshwari , Prakash Biyani

बिजनेस स्कूल के छात्रों को पढ़ाया जाता है-
‘‘ब्रांड यानी उत्पाद विशेष का नाम एक ट्रेडमार्क।’’

वेबस्टर्स शब्दावली के अनुसार ब्रांड यानी…
”A mark Burned on the Skin with hot iron.”

हिंदी में इसका भावार्थ है…
‌‘‘व्यक्‍त‌ि के शरीर पर उसकी पहचान दाग देना।’’

यही इस पुस्तक का सार है ।
ब्रांड किसी उत्पाद का केवल नाम नहीं होता । उसके उत्पादक का पैटेंटेड ट्रेडमार्क भी नहीं होता । ग्राहक जब ‘ फेविकोल ‘ खरीदता है तो उसके साथ इस विश्‍वास का मूल्य भी चुकाता है कि इसका जोड़ निकाले नहीं निकलेगा । एडीडास या बाटा के जूते हों, मैक्डॉनल्ड्स के फास्ट फूड हो या बाबा रामदेव की ओषधियाँ-ग्राहक इनके साथ एक भरोसा खरीदता है । ब्रांडेड उत्पाद केवल वस्तु का मूल्य प्राप्‍त नहीं करते, वे एक भरोसे’ एक विश्‍वास की कीमत भी वसूल करते हैं । वही ब्रांड मार्केट लीडर बनते हैं या लंबी पारी खेलते हैं, जो अपने पर ‘ दाग ‘ दी गई ‘ पहचान ‘ को एक बार नहीं, हर बार सही साबित करते हैं ।

Publication Language

Hindi

Publication Type

eBooks

Publication License Type

Premium

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SKU: 9788173158797 Categories: Books, Hindi Books, Premium Hindi Books, Provisional Premium Books Tag: Hindi Literature
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